Check out these amazing Cinemagraphs by the talented mr div. Recently the trend of creating short animations from gifs has returned to the light. Why you may ask as this is such as 90s Internet fad long forgotten to the recesses of bad design decisions. Yes low quality resolution and cumbersome loading sizes on websites, but with development of faster computers and shorter loading times it can be a useful advertising tool, more so detailed on emails for advertising campaigns. Photoshop cs6 has also made it easier for illustrators and photographers to animate their photos. Lighter than a video and easier for designers to create gifs now offer a real world advertising function that can catch a customers eye and lure them in to click the offer. They can be used in any number of ways.
Mr div does something not many designers could create, though using cinema 4D and After Effects (film editing tools) his creations go through a full development process. I imagine them in an exhibition on large scale walls captivity viewers through their rotating hypnosis.
Check out more of mr divs work here http://mrdiv.tumblr.com/