{"id":299,"date":"2026-03-12T12:55:29","date_gmt":"2026-03-12T12:55:29","guid":{"rendered":"https:\/\/brightmist.co.uk\/ux-designer\/?p=299"},"modified":"2026-03-30T20:36:12","modified_gmt":"2026-03-30T20:36:12","slug":"ambrose-wilson-gift-finder","status":"publish","type":"post","link":"https:\/\/brightmist.co.uk\/ux-designer\/2026\/03\/12\/ambrose-wilson-gift-finder\/","title":{"rendered":"Ambrose Wilson Gift Finder"},"content":{"rendered":"\n
\n
\n

The Brief<\/strong>: Ambrose Wilson has a massive catalogue, which is great for variety but can be overwhelming for a customer who doesn’t know exactly what they\u2019re looking for. I was tasked with building a Gift Finder<\/strong> function to act as a digital filter, helping users narrow down thousands of products into a manageable, relevant selection.<\/p>\n\n\n\n

The Solution<\/strong> I designed a step-by-step selection tool that asks the user simple questions about what figure shape, occasion, style and size they are searching for.<\/p>\n<\/div>\n\n\n\n

\n

CLIENT | NBrown Group<\/a><\/p>\n\n\n\n

BRAND | ambrosewilson.com<\/a><\/p>\n\n\n\n

GitHub |\u00a0Live Preview<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What I focused on:<\/strong><\/p>\n\n\n\n

    \n
  • Reducing Choice Overload:<\/strong> Breaking down a complex inventory into simple categories (department, style and size).<\/li>\n\n\n\n
  • Intuitive UI:<\/strong> Making the shopping experience from choice to basket shorter feeling like a conversation rather than a technical search filter.<\/li>\n\n\n\n
  • Mobile-First Logic:<\/strong> Ensuring the selection buttons were easy to tap and the results updated instantly without heavy page reloads.<\/li>\n<\/ul>\n\n\n
    <\/div><\/div><\/div>\n\n\n

    Prototyping Video<\/h2>\n\n\n\n

    The Outcome<\/strong> The final function provides a curated shortcut to the checkout. It successfully bridged the gap between a browsing mindset and a buying mindset by giving the customer a clear starting point.<\/p>\n\n\n\n

    \n