In 2010 I designed luxury travel website systems for CSI Media. Each process was catered for each client. I love Travel was one particular site which pushed the boundaries of event suggested holidays vs standard package holidays.
CLIENT | CSI Media
The brief: To create an inspiration tool that would direct and inspire customers to different types of holidays and events. This will cater their experience and hopefully lead to better more exciting holiday experiences that the customer previously did not consider.
The solution: I delivered a simple to use system that took into consideration different methods of transport, types of customers and types of holiday activities.
Full Site Design and Developer Handoff
Beyond the inspiration tool, I was responsible for designing the complete I Love Travel ecosystem and defining its core brand identity. To ensure a seamless transition to the development team of over 30 engineers, I produced a comprehensive suite of UI assets and mapped out every stage of the user journey. These final designs showcase the product pages and the systematic approach required to maintain visual integrity across the entire platform.
Establishing a Cohesive Brand Identity
To support the long-term growth of the platform, I developed a comprehensive visual language that defined the I Love Travel brand. This included a set of UI components, typography, and colour palettes designed to work across product pages and marketing touchpoints.
